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KitKat encourages Aussies to ‘Give the planet a break’ with new recycling logo

October 26, 2020 8:53

KitKat has temporarily updated its Australian packaging, replacing the four-finger chocolate bar’s usual logo with a KitKat-inspired recycling symbol.

The chocolate company has also added a new call to action on the wrapper, with the ‘Give the planet a break’ branding encouraging the use of soft-plastic recycling.

KitKat’s ‘Give the planet a break’ logo

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Give the planet a break Joyce Tan KitKat Nestle Recycling REDcycle Soft Plastics
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