Marketing’s Least Loved: Bring out the bias
In her regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling explores the help and hindrances of the human mind.
In this column, I’ll be looking at different biases and heuristics, why they evolved, and how they can be used to better understand ourselves and push creativity. Disclaimer: I’m no behavioural scientist, so this is more of a real-world romp through some important concepts that might spur some deeper digging.
What is confirmation bias?
We’ll start at the very beginning, which in 2021, is Wikipedia.
