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Mazda launches 1940s mystery-inspired commercial

Mazda has launched a 1940s-inspired television commercial to promote its new CX-3.

The ad, created by its creative agency CHE Proximity, features a woman waiting in a Mazda getaway car for a detective as he tries to solve a mystery.


The ad promotes the car’s features including its in-built telephone system, “timeless design”, merging lane sensor and “captivating performance”.

During the ad, the voiceover positions the car as a “modern classic”. CHE Proximity’s ad still uses the car’s tagline: “Zoom Zoom”.

In addition, another Mazda TV ad has launched to show the diversity of Mazda’s CX-9 model.

The CX-9 ad features one couple using their car to go to dinner on a Saturday night and taking the kids to Sunday sport. The CX-9 model is positioned as a car where “luxury meets family”.


Credits:

  • Mazda CX-3
  • Agency – 1Mazda @ CHE Proximity
  • Managing Director – Martin Griffin
  • Creative Directors – Dom Megna and Rogan Briggs
  • Producer – Justine Kubale
  • Account Director – Ferne Archer
  • Account Manager – Kelly Saueracker
  • Content Editor (CHEP) – Damian Capicciano
  • Audio Designer (CHEP) – Matt Thompson
  • Production Assistant – Nina Weiss
  • Production Company – Revolver
  • Director – Bruce Hunt
  • Executive Producer – Catherine Jarman
  • Mazda CX-9
  • Agency – 1Mazda @ CHE Proximity
  • Managing Director – Martin Griffin
  • Creative Directors – Dom Megna and Rogan Briggs
  • Producer – Justine Kubale
  • Account Director – Ferne Archer
  • Account Manager – Catherine Collins
  • Content Editor (CHEP) – Damian Capicciano
  • Audio Designer (CHEP) – Matt Thompson
  • Production Assistant – Nina Weiss
  • Production Company – Interrogate
  • Director – Ash Bolland
  • Executive Producer – Tara Riddell
  • Directors: CX-3 – Bruce Hunt and CX-9 – Ash Bolland
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