Mazda has launched a 1940s-inspired television commercial to promote its new CX-3.
The ad, created by its creative agency CHE Proximity, features a woman waiting in a Mazda getaway car for a detective as he tries to solve a mystery.
The ad promotes the car’s features including its in-built telephone system, “timeless design”, merging lane sensor and “captivating performance”.
During the ad, the voiceover positions the car as a “modern classic”. CHE Proximity’s ad still uses the car’s tagline: “Zoom Zoom”.
In addition, another Mazda TV ad has launched to show the diversity of Mazda’s CX-9 model.
The CX-9 ad features one couple using their car to go to dinner on a Saturday night and taking the kids to Sunday sport. The CX-9 model is positioned as a car where “luxury meets family”.
Credits:
- Mazda CX-3
- Agency – 1Mazda @ CHE Proximity
- Managing Director – Martin Griffin
- Creative Directors – Dom Megna and Rogan Briggs
- Producer – Justine Kubale
- Account Director – Ferne Archer
- Account Manager – Kelly Saueracker
- Content Editor (CHEP) – Damian Capicciano
- Audio Designer (CHEP) – Matt Thompson
- Production Assistant – Nina Weiss
- Production Company – Revolver
- Director – Bruce Hunt
- Executive Producer – Catherine Jarman
- Mazda CX-9
- Agency – 1Mazda @ CHE Proximity
- Managing Director – Martin Griffin
- Creative Directors – Dom Megna and Rogan Briggs
- Producer – Justine Kubale
- Account Director – Ferne Archer
- Account Manager – Catherine Collins
- Content Editor (CHEP) – Damian Capicciano
- Audio Designer (CHEP) – Matt Thompson
- Production Assistant – Nina Weiss
- Production Company – Interrogate
- Director – Ash Bolland
- Executive Producer – Tara Riddell
- Directors: CX-3 – Bruce Hunt and CX-9 – Ash Bolland