Media buyers on Foxtel’s upcoming content slate for 2022 and its new ad platform
Media buyers dissect Foxtel’s upcoming content slate for 2022, which saw its key tentpole formats return to screens, while some formats were back after a break, others are getting a major shakeup. Here, Mumbrella speaks to a range of media buyers about whether the elaborate reveal of what’s in store meets the mark when it comes to the number one focus – high rating content.
“There was a raft of new and returning programming showcased at Foxtel’s Upfronts, both locally produced content and global hits,” says UM Sydney trading director, Lorena Chiarella. “With 7 of their top 20 shows being Foxtel Originals, it’s clear that their investment into original programming has been well placed. I liked that they put a spotlight on their Lifestyle content – whether it will be consumed via the traditional Foxtel set top box or through one of their streaming platforms, it’s sure to bring in a diverse audience, adding to their four million plus subscribers.”
Carat chief investment officer, Craig Cooper says he thought Foxtel did a brilliant job at showcasing their portfolio of platforms in the session yesterday.
