Media buyers on Seven’s content, tech, and Kyle’s return to screens
Seven put its execs on the big screen last night as it updated advertisers and clients alike on what is to come in 2023. Mumbrella gets the take from PHD, Spark Foundry, OMD, Woolworths@Dentsu, Mindshare, and Alchemy One on the slate, tech, talent, sport, and more.
“No smoke machines, no ferris wheels, no fireworks”. The opening message from Kurt Burnette was clear, says OMD Sydney’s head of digital, Nicholas Chin. “Seven is confident about their product and they don’t need fanfare to deliver results in 2023.”
Content, content, content, and more content was the immediate take at the afterparty at Hoyts’ venue in Sydney’s Entertainment Quarter.
Seven took its show to the big screens this year, with executives across the company and in the boardroom giving their best audition for the year’s coming slate, with CIO at Dentsu’s bespoke Woolworths Group agency, Georga Payne saying Kurt Burnette and Nat Harvey gave Sonia Kruger a run for her money.
