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Media investment in streaming audio dips as IAB encourages collaborative buying

March 16, 2021 9:01

The number of media agencies using streaming digital audio advertising and podcast advertising as part of their activity dipped slightly in 2020, but remained strong across the year despite falling ad spend.

IAB Australia’s latest Advertising Audio State of the Nation Report Wave 5, presented at its Audio Summit today, reported that 81% of media agencies used streaming digital audio advertising. That includes Spotify, SoundCloud, iHeartRadio, Live Radio apps, and more.

Usage Of Digital Audio Advertising By Media Agencies [Click To Enlarge]

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Audio Advertising State of the Nation Digital Audio Gai Le Roy IAB IAB Australia podcasting Streaming Digital Audio Advertising Wave 5 Report
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