Moonsail makes one hire and brings on two clients

Moonsail has added to its team with the appointment of senior account manager Claire Yow, and adds to new clients, Global Seafoods Australia and Steadyrack, to its’ client roster.

The announcement:

In line with a sustained new business run, Moonsail has added another Moonsailor to its growing crew.

Claire Yow brings over 15 years’ senior account management experience to the role. While Yow began her career in Perth, she quickly ended up in London (along with every other twenty something Aussie). There she landed an account management role at Rainey Kelly Campbell Roalfe Y&R working on the global Danone Actimel yogurt account.

Once her visa came to an end, she returned home to Perth where, over the next decade, she applied her experience at a number of key Perth agencies, including Meerkats, JWT and 303MullenLowe. During this time, Yow had the privilege of working with some of WA’s largest, most award-winning clients including HBF, RAC, iiNet, PEET, P&N Bank, Water Corporation, IKEA, Invisible Zinc, Murdoch University and more. Most recently, Yow worked at Kiosk Creative, where she oversaw clients such as Qube Property, Intergrain and Abrolhos Octopus.

Moonsail Director, Paul Coghlan said of the appointment: ‘We’re thrilled Claire has joined the Moonsail crew. Having worked together before, I have seen first-hand how dedicated she is to her clients and how much she champions creativity. She brings a great amount of local and global experience to the role and will be a perfect fit for our globally-minded clients and culture.’

Yow said: “Starting a new chapter at Moonsail has been an exciting change for me. It’s wonderful to be reunited with Paul and an amazing opportunity to work with Matt. Moonsail’s approach to global thinking is so refreshing and collaborating with like-minded clients is truly exciting.”

It is an great time to be joining Moonsail as their rapid rise continues, with more client wins to be announced shortly.

Global Seafoods Australia reels in Moonsail for brand development and growth

Leading premium seafood supplier Global Seafood Distributors (Australia) has appointed Moonsail for the development of its long-term brand, kicking off with strategy and packaging design for their extensive frozen seafood range. Part of the global and Australian fishing industries for over 50 years, the business is now looking for a fresh new approach to their branding, packaging, and ongoing communications.

Helen de Chalain, National Marketing Manager of Global Seafoods, says of the appointment: “We are excited to partner with Moonsail as our branding partner and have no doubt they will not only bring a new lease of life to our Retail and Food Service brands, but will more importantly help us to engage better with and delight our consumers and customers”.

Moonsail Creative Partner, Matt Nankivell is looking forward to getting underway: “Global Seafoods really is a perfect fitting Moonsail client. They’re globally-minded, not only in the sustainable ways they source their high quality seafood, but in their ambition for how they want to speak to and educate their customers, whether that be to restaurateurs or weekly shoppers. We can’t wait to kick off the strategy & design process, and bring their vision to life.”

Steadyrack taps Moonsail + MITP partnership to handle global roll out.

Perth-based innovative sports storage solution business Steadyrack has tapped a potent partnership for their global brand roll out. Moonsail will handle strategy, brand platform development, concepting and design, while MITP will take on social content production.

Moonsail Creative Partner, Paul Coghlan says of the appointment: ‘Steadyrack has been an important client partner of ours since day one. They are globally-minded to the core, with a world-class patented product solving a universal storage problem around the world. They deserve to grow, and we love that we get to help them do that.’

Moonsail Creative Partner Matt Nankivell adds: ‘So far, we have helped Steadyrack with their strategy, campaigning and packaging design, and are thrilled to now be taking their brand to the next level in nine different markets around the world. And who better to tap for social content production than MITP.’

Says MITP Creative Director & Co-Founder, Fraser Johnson: “We love working with innovative brands that aren’t afraid to shake things up and be bold with their marketing. Steadyrack are market leaders in what they do and we’re excited to work with Moonsail to help grow the Steadyrack brand through creative social content.”

Steadyrack Marketing Director, Andrew Douglas says “As a Perth-based business, we’re excited to partner with the amazing talent pool I know exists locally. Moonsail has a fantastic track record in globally-minded creative and MITP in production executed locally. I can’t wait to share what comes next from the entire team.”

Work is already underway with platform and campaign activity to be rolled out throughout 2022/23.

Source: Moonsail media release


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