Morning Update: Mattel shops $150m media account; the USO – biggest brand in history?; why viewers love live TV

Ad Age: Mattel Shops $150 Million Media Account

Mattel is reviewing its $150 million media planning and buying account in the U.S., according to people with knowledge of the matter.

The request for information, which was sent to agencies last week, includes both planning and buying for all Mattel brands, Ad Age has learned. It is unclear whether Mattel will bring on one or two agencies to handle the business.