Morning Update: Another ‘First Kiss’ parody; Princess Diana ‘supplied News of the World with royal phone directory’; Sir David Frost honoured
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Mother London Makes Its Own ‘First Kiss’ Parody … With Dogs
“The parodies of fashion brand Wren’s super-viral “First Kiss” ad keep flowing in. Here’s ad agency Mother London’s entry—”First Sniff,” starring a bunch of dogs.
Stranger dogs tend to get pretty intimate pretty quickly, and so all the hesitancy in the first half the video, I suppose, is the joke here. Before long, though, there are plenty of noses in butts and all is right with the world again.”
The Guardian: Princess Diana ‘supplied News of the World with royal phone directory’
“Princess Diana supplied the News of the World with an internal royal phone directory, it has been claimed at the Old Bailey.
A former senior valet to the Prince of Wales supplied two other books to the paper’s royal editor Clive Goodman, the phone hacking trial jury heard on Thursday.”
“McDonald’s has postponed its popular ‘National Breakfast Day’ give-away promotion in Malaysia in light of the missing Malaysia Airlines plane tragedy.
The burger giant was due to stage a give away of thousands of free Egg McMuffins on Monday 17 March to promote its breakfast menu, a stunt that is taking place all over the region.”
Mashable: Facebook Says Video Ads to Hit News Feed ‘Over the Next Few Months’
“Video ads will come to your Facebook news feed “over the next few months,” the company announced on Thursday.
In a blog post, the company wrote that its 15-second Premium Video Ads are rolling out with an unnamed “select group of advertisers.” The ads will auto-play, but are soundless unless you click on them. Facebook will sell and measure the ads “in a way that’s similar to how advertisers already buy and measure ads on TV,” according to the post from Facebook, which is based on Targeted Gross Rating Points to reach a specific audience over a short period of time.”
AdWeek: Can an Ad Campaign for Women’s Rights Succeed by Only Featuring Men?
“Women earn 30 percent less than men for the same work. Some 64 percent of the world’s illiterate people are women. Almost 800 women die every day from preventable complications during pregnancy and childbirth.
These are just some of the mind-boggling global injustices cited by UN Women on a new website, HeForShe.org, intended to motivate men to act against gender inequality and violence toward women. Created by Publicis Dallas, the campaign asks men to upload YouTube clips of themselves speaking out in support of women. For further inspiration, it includes a simple but powerful video of well-known men—including activist Archbishop Desmond Tutu, UN Secretary-General Ban Ki-moon, Matt Damon and Patrick Stewart—sharing their perspectives.”
Mumbrella Asia: Chinese media muzzled on MH370 reporting, says journalists group
“The Chinese government has curbed the local press from reporting on the missing Malaysia Airlines flight MH370, with restrictions placed on news analysis and “sceptical” articles, the International Federation of Journalists is claiming.
China’s press has been restricted to relying only on the Civil Aviation Administration of China and Xinhua news agency as sources, the IFJ said in a statement released this afternoon.”
The Guardian: Stars turn out to honour Sir David Frost
“The Prince of Wales was among more than 2,000 people paying tribute to late broadcaster Sir David Frost at a service in Westminster Abbey.
They were joined by famous faces from the worlds of politics and showbusiness including Sir Michael Parkinson, Lord Owen and Joanna Lumley.
Other royal guests invited to the memorial service included the Countess of Wessex, the Duke of York and his daughter Princess Beatrice.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
There were some other parodies of the first kiss video in my newsfeed this morning also…. But you probably don’t want to share those…..
User ID not verified.