News

Morning Update: Domino’s new mobile ads; Is Publicis now prey?; Facebook sets up social VR team; Foursquare can now measure foot traffic

Dominos car advertising

Creativity Online: Domino’s Is Now Doing Car Advertising

Domino’s is launching advertising for a product its customers cannot buy. The restaurant chain’s new campaign showcases DXP, the specialty “delivery expert” car Domino’s rolled out in October.

It is promoting the use of the cars with commercials that humorously play off auto advertising. In one, the car races across the desert. In another, an authoritative voice-over explains some of the vehicle’s unique features as a guy in a white lab coat gives it a once over.

Publicis Groupe Logo-2015

Ad Week: Is Publicis, Once a Voracious Predator, Now Prey?

On paper, it makes sense: One of the industry’s most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough that it may now find itself prey.

“Twenty months on from the collapsed merger talks with Omnicom, we believe an acquisition of Publicis is now a feasible prospect,” Jérôme Bodin and Pavel Govciyan, research analysts at Natixis, Paris, wrote in January. “Publicis is now an extremely attractive target, from both a financial and strategic standpoint.”

 Samsung’s Mobile World Congress event had plenty of Gear VR headsets. PR photo

Samsung’s Mobile World Congress event had plenty of Gear VR headsets. Photograph: PR

The Guardian: Facebook sets up ‘social VR’ team to explore virtual reality beyond games

Facebook has created a “social VR” team to explore virtual-reality technology’s potential beyond games, as it prepares for the consumer launch of its Oculus Rift VR headset.

Chief executive Mark Zuckerberg revealed the plans in a surprise appearance at Samsung’s Mobile World Congress press conference, while talking up the popularity of 360-degree videos on Facebook, and on Samsung’s Gear VR headset – which uses technology from Oculus.

Toy Story clickbait

Poynter: Stop calling every news article clickbait

It seems like every other day, there’s a new thinkpiece about the scourge of Internet clickbait. It could be a listicle, a quiz, a puff piece or just something the author thinks is useless. It could have a headline that ends up tweeted by @SavedYouAClick, which takes the guessing out of “you’ll never guess what happens next” headlines.

So before you pen a hot take about Internet garbage or finalize your newsroom’s policy on attention-grabbing headlines, take a minute to go over the following classification system that breaks down the various types of clickbait.

 

 Campaign Live: Unruly’s first project for News UK is NSPCC video to help parents talk about terrorism

The National Society for the Prevention of Cruelty to Children (NSPCC) urges parents to explain terrorism to their children in a new film being published on The Times’ website.

The film follows a report in the newspaper about a surge in demand for NSPCC’s Childline service following the Paris terror attacks in November 2015, prompting the NSPCC to commission a Gogglebox-style film.

foursquare icom

Ad Week: Foursquare’s Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads

The social-mobile player says it can show advertisers (on any site) how their ads affected foot traffic. Foursquare is now in the offline sales attribution game. 

The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but those from across the Web and mobile apps—with actual visits to physical stores.

 Millennials are having a party, but it seems the invitations for most teen retailers never hit their mailboxes. Perhaps that’s because such invites would’ve been issued via mobile phone.

At a time when younger generations are spending upward of 80 hours a month on their mobile devices, several apparel brands are missing out on a commerce opportunity that led to $35 billion in U.S. sales last year. Such brands have been slow to enter and innovate in the mobile sector, a sluggishness that experts say could be costing them sales.

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