Morning update: Skittle man’s tough life; A kiss welcomes new airline; Who will succeed Alan Rusbridger?
AdWeek: Life isn’t easy for a man made of skittles
The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.
Now, BBDO Toronto and director Conor Byrne take the theme to its logical conclusion with this amusing short mockumentary about a man who—thanks to a run-in with a rainbow—is completely made of Skittles.
Mumbrella Asia: Air crew kiss to welcome launch of new Singapore Airlines-Nok Air venture, NokScoot
Singapore Airlines-owned budget airline Scoot and Thailand’s Nok Air have launched a campaign to promote their new joint venture NokScoot.
In a campaign by Saatchi & Saatchi Thailand, a pilot and an air hostess kiss in a symbol of the coming together of the two airlines. The new airline uses the slogan ‘Fly awesome’.
The ‘Fly awesome’ idea will be activated in social, live experiences and outdoor, beginning with a content-led promotion inviting people to ‘Scream awesome’ to win flights.
The Drum: Who will be the next Guardian editor? Sizing up those in line to succeed Alan Rusbridger
On its own media website, the Guardian announced Alan Rusbridger is to stand down as editor-in-chief after 20 years, “leaving the news organisation to become chair of its ultimate owner, the Scott Trust”. So the truth is he is going nowhere.
Rusbridger, who is vacating the editor’s office after an award-winning year, will still be overseeing strategy, leading the helter-skelter charge to being a web-based international news organisation and pursuing the goal of the media group being the torchbearer of liberalism, just doing it from another chair with a different title.
Ad Age: Programmatic TV: lots of talk, not much action
If you look at the headlines over the last couple of weeks, it would appear that programmatic ad buying for TV commercials was taking meaningful steps forward.
ESPN said it will make 30 seconds during “SportsCenter” available to buy via online auctions,TubeMogul introduced a programmatic TV buying product, and Cox formed a private, automated marketplace in conjunction with Magna Global.
What has happened to the Skittles brand. The idea behind this is good – struck by a rainbow and turned into a skittles man.
But this execution is so poor. It lacks the one thing that used to make the comms great – FUNNY BITS!
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