Music to your consumers’ ears
Music can play a powerful role in advertising and branding, if done right. As Christian Finucane, co-founder and creative partner at The Core Agency writes, relevance and consistency with meaningful music in advertising can be a brand asset that only grows stronger over time.
If there’s one thing that can take a shortcut to your heart and mind, it’s soundwaves. And to be specific – music.
When you hear new or nostalgic tracks, music can effortlessly transport you to multitude of emotional spaces, all at the speed of sound. And in our business which is often charged with making people feel something, music plays a vital yet often-undervalued role.
Growing up in the UK I remember the impact of the music selected for the amazing films in the Levi’s campaign. In fact, the campaign used music in such a powerful way that many bands and labels would forgo their licensing fee as the media exposure practically guaranteed a number one hit. Not to mention record jeans sales.
Hi Christian, I enjoyed your article. You are so right, as a singer/songwriter whether it be an ad, video, movie the song, jingle or soundtrack is the first thing to get me in. When I hear songs of yesteryear I’m drawn back to the period of time it related to and specifically when I heard it the first time. Keep showcasing music in all forms and if you need a distinctive vocal look me up. ?