National Radio Conference: Professor Mark Ritson – Finding a place for radio in 2017

In the first of a series of videos taken from sessions which took place at the National Radio Conference in Melbourne earlier this month, Professor Mark Ritson addresses the impact the scramble for digital has had on radio.

In the keynote address the Professor of marketing talks about how radio can reframe its position as a “complementary” medium, how radio can take on the digital giants, and how radio can prepare for 2017.

Mark Ritson from Commercial Radio Australia on Vimeo.


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