New division at The Hallway to focus on digital media clients, building out full service capabilities
The Hallway’s Chris Murphy has been promoted to general manager, to lead the independent agency’s new division, The Hallway Performance Digital (THPD).
The marketing division is to be focused on creative content “optimised for direct response channels”, managing the agency’s existing digital media clients as well as two incoming clients, in the payment platform and auto sectors. The agency would not reveal the clients at this stage.
CEO of The Hallway, Jules Hall, said the agency has been an “early mover” on data-driven creative content, pointing to programs for ANZ, Google and Dexus as examples of building a “really deep understanding” of the best ways to create this time of work.
Paul Murphy has been promoted to run the new division
“It’s a rapid turnaround, highly automated creative process. This is very different to the strategically-led brand and advertising work we are creating. By separating the two businesses we get to have best of breed offerings, optimised to their unique context. Supported with the efficiency of a single back office infrastructure at the group level.”
The agency said it has developed a proprietary model that determines its clients’ growth programs, based on their level of investment, with the programs being mapped out, “proven and tested models for success, based on previous commercial success” across consumer bases. It will also offer performance creative development, social content production, paid media strategy and buying.
“I’m also delighted to be able to promote from within. Chris has consistently demonstrated strong leadership and is ideally placed to ensure THPD, and the clients we represent, will thrive,” continued Hall.
Murphy joined The Hallway two years ago from Wunderman Thompson, previously holding roles at BWM Detnsu, as well as roles in London including Saatchi & Saatchi and Grey. The Hallway said he will lead THPD as general manager to drive effectiveness outcomes for clients and oversee the business.
He added: “I’m delighted to have been entrusted to lead our team of digital-first thinkers. The proprietary and proven growth programs we have developed empower brands to see around corners and make more informed strategic marketing decisions. The outcome is high performance results, delivered with speed and efficiency.”
Murphy this year launched a YouTube channel to address the advertising industry’s accessibility issues, “Sh*t. What Now?”. He spoke with Mumbrella in May about the challenges juniors are facing in, and beyond the ad industry.
The Hallway’s Simon Lee also appeared on last week’s Mumbrellacast about the new ‘Boys Don’t Cry’ campaign regarding men’s mental health, his own experiences and the story behind the campaign.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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