New division at The Hallway to focus on digital media clients, building out full service capabilities
The Hallway’s Chris Murphy has been promoted to general manager, to lead the independent agency’s new division, The Hallway Performance Digital (THPD).
The marketing division is to be focused on creative content “optimised for direct response channels”, managing the agency’s existing digital media clients as well as two incoming clients, in the payment platform and auto sectors. The agency would not reveal the clients at this stage.
CEO of The Hallway, Jules Hall, said the agency has been an “early mover” on data-driven creative content, pointing to programs for ANZ, Google and Dexus as examples of building a “really deep understanding” of the best ways to create this time of work.
