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News.com.au retains top news website, Guardian Australia enters the top 10

The latest Nielsen Online Ratings shows News.com.au has retained the number one position as Australia’s highest traffic news website for a second month in a row.

The Guardian’s new Australian website has also entered the top ten Australian news sites with an estimated audience of 1.09m in May.

“Overall traffic to the top ten sites is down compared with April. We obviously had the Boston bombings in April which generated a lot of interest,” said Matt Bruce, Nielsen’s managing director for media audience measurement.

Nielsen

Bruce also noted the arrival of The Guardian’s Australian operation in the top 10 Australian news websites.

“The Guardian launched their Australian site at the end of May so it is interesting to see that enter the top 10,” he said.

“It will be interesting to see what happens given they have hired a number of high profile journalists and there is a lot of talk about them in the market. It will be interesting to see how they do once they’ve had a full month, how their audience looks compared to May.”

Nic Christensen 

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