News Corp editors sign commitment to readers in latest We’re For You campaign
The editors of News Corp’s major metro mastheads have signed a commitment to their readers as part the latest stage of the newspapers’ ‘We’re for You’ branding campaign.
Launched last year, the branding of News’ metro and local newspapers emphasises the mastheads’ commitment to their readers and commitment to their readers.
Melbourne Herald-Sun editor, Damon Johnson, wrote: “Trust is not simply given, it must be earned.”
This ‘We’re for You’ business assumes the readership of all these papers (and The West Australian mimics it) are homogenous and share all the same views and interests. Just not true. So misguided.
Great – maybe they can stop demonising minorities and printing blatant and refutable lies on the front pages too?
Also love to see them blow their own horn when we know their numbers and circulation are plummeting. Cuts left and right to the newsroom, The Advertiser has no full-time photographers or copy editors in-house (all outsourced or freelancers) so tell me how you’re for ME when your product is sloppy, and riddled with lies and fallacies?
How often Do we see a headline critical of Trump in the Australian? The ‘you’ they refer to is Murdoch and friends.