Nova’s Paul Jackson talks Ben and Liam, Smooth FM and what to expect from the next two radio surveys
Yesterday saw the first radio ratings release since the service was paused in April. Mumbrella’s Hannah Blackiston spoke with Nova Entertainment chief programming and marketing officer Paul Jackson about how listening has changed during the pandemic and the success of new boys Ben and Liam.
“Of course Melbourne stood as sort of a standalone, we anticipated a drop in commercial radio, it’s very understandable for the moment in time we’ve been living through in Victoria,” says Nova’s Paul Jackson. “To see those 11, 12, share point swings to 3AW and ABC, it makes absolute sense. Everybody’s in the same leaky boat in that sense.”
I’m speaking to Nova’s programming and marketing boss shortly after the release of survey six – the first survey since the ratings system was paused in April. While some were waiting for wild swings and unpredictable changes, the results could have been confused with any other survey outside of a pandemic, minus the standalone Melbourne.
Jackson is very happy with how Nova performed in survey six, and says the best is still to come in tougher markets like Melbourne
