Opera House launches Big Moments campaign

Tim Burrowes

July 18, 2012 11:09

Sydney Opera House has rolled out an outdoor campaign with JC Decaux allowing the public to use digital screens to explore big moments in the story of the building.

The touch screen panels in Sydney’s Pitt Street, Martin Place and Circular Quay allow users to explore big moments shared by former visitors. The Opera House is also running a campaign on its Facebook page to ask the public to share their memories.

Victorias Doidge, director of marketing and communications at the Opera House, said: “We believe that the most powerful way to engage consumers is to get them to tell their personal brand story. The Big Moments campaign simply affords our community the opportunity to celebrate their Big Moment at the House via a combination of outdoor, mobile and social platforms.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

JC Decaux Opera House Victoria Doidge

2 COMMENTS

I wonder 22 Jul 12

It’s a mystery to me what this is supposed to achieve.

As I understand it the main issue for the Opera House is getting more people to go to events there. Specifically Opera Australia and their continued challenge with finding a balance between commercial realities of trying to find new consumers and what their core patrons want to see.

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Erin 23 Jul 12

I think this is simply wonderful and innovative. Congratulations to all involved.

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