Paramount’s 2023 Upfront gets the media buyer treatment
Following a soaked afternoon at Sydney’s ICC, Mumbrella’s Calum Jaspan asks Australian media agencies to give their take on Paramount ANZ’s content-full Upfront for 2023.
Media and marketing executives descended on Sydney’s International Convention Centre yesterday as Paramount hosted its 2023 Upfront event in the midst of a fierce storm.
Rather than set guests up with the promise of a booze-filled occasion that usually follows, the presentation, which ran for just under one and a half hours was accompanied by Paramount-branded picnic boxes, as it kicked off with a theatrical reenactment of Ten’s new hit show Hunted, featuring the network’s biggest stars.
The first year since settling on a united brand, Paramount, Australia’s media buying executives are united on the clear message the event displayed.
