Pepperjack Wines pairs itself with an Australian barbecue in outdoor campaign

Pepperjack win has launched and outdoor campaign which positions itself as the perfect match to an Australian barbecue.

The announcement:

Pepperjack Wines capture the scent of summer

Australia’s favourite red wine*, Pepperjack, has launched a mouth-watering campaign highlighting the wine’s quintessential pairing – an Aussie barbeque.

Over the next week, 1.4 million commuters at major Melbourne train station, Southern Cross, will witness a Pepperjack ‘digital station domination’, the highlight being two Innovate Panels, where passers-by can push to release a mouth-watering barbeque scent.

The campaign supports Pepperjack’s national in-store promotion where consumers can collect up to $100 to spend at Barbeques Galore when purchasing from the Pepperjack range.

Pepperjack Shiraz has enjoyed the top spot as Australia’s number one red wine for six years running** and this campaign demonstrates a creative and disruptive approach, highlighting the wine as the perfect accompaniment for steak.

Pepperjack Brand Director, Clive Coleman says, “For many of us there is nothing better than having a fantastic glass of red wine with friends. Add a great piece of perfectly cooked piece of steak and life is good!

“Pepperjack is unashamedly the perfect partner for steak. This campaign not only highlights this perfect pairing, but also takes the consumer on a sensory journey reminding them of warm summer nights.”

Live now, Pepperjack’s fully integrated campaign features across social, influencer, a national out-of-home program and in-store visibility that will run until the end of February.


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