Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up Defence Health (creative), SurfStitch (digital), Guess (digital) and Club Med (digital).
Defence Health aims for nimble approach with new agency
Melbourne-based agency Three Wise Men has won the creative account for Defence Health, which focuses on health insurance for people in the defence forces or those related to them.
The NFP has been operating for 60 years and put the account through a rigorous tender process.
The agency developed the campaign theme of Private Health Insurance for the Fortunate Few, highlighting the special benefits the insurer offers to defence personnel and their families.
Three Wise Men managing partner, Randal Glennon, described the tender process as rigorous but also one of the most professional he had ever seen.
“It was highly respectful of an agency’s efforts in a pitch situation, with clear and realistic expectations,” said Glennon.
SurfStitch and Guess order up digital solution
Fashion labels SurfStitch and Guess have both appointed online specialist marketing agency, Sparro, to handle their digital accounts.
The agency capped a strong start to the year with National Hearing Care and Bay Audiology in New Zealand also coming on board.
Guess general manager – retail, Australia, Shannon Luxford, said digital channels were becoming increasingly important to the brand.
“We have seen extraordinary growth from our online Guess business, so we needed a partner that could support us in continued growth while we focused on improved ROI’s,” Luxford said.
The agency, which specialises in paid and organic search, has doubled staff numbers to 12 in the past year after also winning work for Webjet, Zuji and Concrete Playground.
Club Med appoints Switched On Media
STW Group’s digital specialist agency Switched on Media has won the account to develop the brand’s approach to web-based sales.
The agency will create a full digital marketing strategy for the resort brand, which has 67 resorts in 25 countries.
Club Med marketing manager for the Pacific, Marine Blanchetier, said it was time to focus further on marketing opportunities in Australia and New Zealand.
“We felt it was time to step up in our digital strategy and we are very excited to start working with the very expert and enthusiastic team at Switched On Media,” Blanchetier said.
Switched On Media’s business development manager, Edward Womersley, said the win would give the brand the chance to build on recent successes in the region.
“This year marks a digital transformation for Club Med, with a real focus on digital marketing activity to help increase the brand presence in the Pacific market and grow sales both online and offline,” Womersley said.