The inquiry into media agencies and the ad tech market: What you need to know
On Monday evening, the competition watchdog kicked off its inquiry into media agencies and the digital ad supply chain. But what does it all mean, and who, if anybody, should be nervous?
Ahead of the inquiry, the ACCC’s chair, Rod Sims, speaks to Mumbrella’s Vivienne Kelly about what you need to know: who should come forward, what he’s expecting to find when he looks under the hood of the ad tech market, how the watchdog will use its compulsory information-gathering powers, and why he believes this inquiry could finally bring transparency to consumers, publishers and advertisers.
INTERVIEW
Rod Sims, chair, ACCC (RS)
Vivienne Kelly, editor, Mumbrella (VK)
VK: In terms of this inquiry that you’re announcing at 9pm this evening, we obviously report on the media, marketing and advertising industries, so there’s some quite wide-ranging implications for my audience….
RS: Absolutely…
