Quantcast launches brand advertising solution, Brand Lift Live

Kalila Welch

June 30, 2022 9:08

Global advertising technology company Quantcast has launched a suite of new solutions set to help digital marketers measure and optimise brand advertising.

The new solutions will enable marketers to seamlessly plan, activate, and measure video, native and display brand campaigns across the web and on connected TV (CTV), allowing them to measure and optimise brand advertising as effectively as their direct response campaigns.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Andrew Double Peter Day Quantcast

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Quantcast launches brand advertising solution, Brand Lift Live

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