Simon Cruthers leaves BMF for Perth’s Marketforce
Simon Cruthers, formerly of BMF Sydney will move to Marketforce in Perth to take the role of Head of Digital.
The announcement:
Marketforce Signs Ex-BMF Sydney Talent As Head Of Digital
Leading Perth agency Marketforce has added further firepower to its senior leadership team with the news it has lured Simon Cruthers home to WA to take on the key role of Head of Digital.Originally from Perth, Simon has spent the past five years in Sydney – initially with digital specialist agency Holler, where he led the Lion Nathan business, and most recently as Executive Producer and Digital Strategist at BMF.
His time with BMF saw Simon play a key role in the agency, leading the Commonwealth Bank digital team and integrating the digital offering with the business.
Marketforce Director of Client Services Rick Multari said Simon was an exciting addition to the agency’s leadership team.
“Simon has a great energy and drive for what he does, with over ten years experience in the digital space across a number of disciplines including production and strategy,” he said.
“We saw those skills and attributes as a valuable addition to Marketforce and the direction the agency is heading in. We approached Simon as a great fit with Marketforce, and it also happened to coincide well with the fact that he was looking to return home to Perth.”
Mr Multari said Marketforce had made a strategic decision to hire senior people with diverse backgrounds and experience in markets outside of WA, but with a strong personal connection to Perth.
Simon is the latest in a series of senior hires fitting that brief over the past 12 months, following the appointments of Pat Lennox and Ben Green as Creative Directors, Andrew Davey as Strategic Planner and Rick Multari as Director of Client Services.
Mr Multari said Simon would play a key role in driving the digital strength of the agency, which was an essential part of the business going forward.
“We don’t believe that a departmental or business-within-a-business approach to digital is the way forward,” he said.
“At Marketforce we see our digital offering as an intrinsic part of the way we think and speak, and as core to everything we do for our clients. We’re looking forward to seeing Simon apply his drive and energy to the business as we move into a new year.”
Simon starts with Marketforce before Christmas.
Source: Marketforce press release
