Sintras on full service, innovation and why young marketers cannot think like the old guard
Starcom was named the Global Media Network of the Year at Cannes Lions over the weekend. Mumbrella’s Alex Hayes caught up with the agency’s Australia chairman and director of global experience product John Sintras.
In this Q&A Sintras reveals why he want to rip up the agency model, why we need better training for our young marketers coming through, and the secrets to creating a winning culture in a global agency.
What do you get out of Cannes as a media agency representative?
… not working today?
Hi speel check,
Thanks for flagging that up. Typos now fixed.
Cheers,
Tim – Mumbrella
invoice in the post!
Great read, thanks John. “50 per cent of our revenue didn’t exist as recently as five years ago, that’s pretty exciting and terrifying at the same time”. A bit more terrifying than exciting I’d say
Sintras, as always well said. Tim, still full of typos.
Still needs another spell check.
Interesting stuff though!