Sleep Check app asks ‘Is there more to your snore’?
An application called Sleep Check is asking consumers if there could be more to their snore.
The campaign kicked off using the ‘sleepy town’ of Tuross Head, where bespoke ads were created across radio, newspapers, coasters and banners, encouraging residents who snore to get a ‘Sleep Check’.
Up to one in five Australians could suffer from sleep apnoea, and snoring is a key symptom of the condition, the campaign explained.
Tony Keating, CEO of Res App Health, said getting partners and families involved was an effective way to raise awareness of sleep apnoea.
“Snoring is not only annoying for sleepless partners, but it is also a common sign of sleep apnoea. Our new campaign aims to reach long-suffering partners of snorers to educate them on whether there might be more to their partner’s snore, and give them the tools to help their partner find a solution,” he said.
The campaign, created by Isobar, has launched with a three-minute film telling the stories of those families struggling to get a good night sleep, and it will be followed by a 60-second cut down and a 45-second ‘how to’ video for the Sleep Check App.
Ads for Sleep Check appeared as personal messages from one family member to another
To thank the residents of Tuross Head for being involved in the campaign, Isobar made donations to the town’s Men’s Shed and Fire Department to help build new changing facilities.
Isobar creative director, Hadleigh Sinclair, was proud to give back to a town that had been impacted by this year’s bushfire crisis.
“We’re thrilled to be involved in the development of ResApp Health’s ‘Sleepy Town’ campaign, and to contribute to rebuilding a town which was severely impacted by this year’s bushfires and the subsequent COVID-19 pandemic,” Sinclair said.
“Instead of utilising metropolitan billboards, this hyperlocal campaign allowed us to inject money into Tuross Head to make a real difference in the wider community, while helping snorers and their partners.”
The campaign is running across digital and social channels for the next six weeks.
Credits
Isobar
General Manager: Thomas Tearle
Client Partner: Emily Taylor Delplanque
Account Director: Lindsay Batstone
Creative Director: Marcel Moniaga
Creative Director: Hadleigh Sinclair
Fixer, Caterer, Creative Director & Chief Local Liaison Officer: Hans Christian Berents
Head of Strategy: Lauren Hartwell
Head of Operations and Production: Mel Sultana
Senior Producer: Tom Pearce
Senior Copywriter: Patrick Anderson
Art Director: Phil Robbie
Art Director: Stephanie Vachon
Social and Community Manager: Londi Baloyi
Carat
Digital and Technology Director: Grant Abrahams
Mint Films
Production Company: Mint Films
Director: Andrew Seaton
Producer: Nick Mutton
Director of Photography: Jack McAvoy
Post-production Audio & Music: Rumble Studios
The PR Group
Public Relations: The PR Group
Tuross Head residents
Josh and James, Tuross Head Butchers
Rhonda and Ruedy, R&R Tuross Hardware
Shannon and Casey, Boatshed Café
Janine, Sails Café
Mick, Tuross Head Motel
Ian Wong, local handyman
Janelle and Derek Berents, local residents
Maz and Sophie, local residents
