Dr Mumbo Handbags and online rags April 12, 2017 7:28 It is now a week since Fairfax Media wrote to its journalists and signalled that serious news, not clickbait, would lead its agenda online as well as in print.And Dr Mumbo is happy to see that the message is already getting through.SMH: No more clickbaitAfter all, what does global nuclear conflict matter, compared to a socialite’s designer handbag?ADVERTISEMENT ADVERTISEMENT