How to spot a fake viral video in less than 60 seconds

The more sophisticated and innovative viral videos become the more useful it is to be able to spot them. Stephanie Hunt offers her tips on how to spot the fake from the authentic.

Never before has the appetite for viral content been so insatiable. Online media outlets have endless platforms to fill and an ever-hungry audience wanting more. But with this whopping appetite comes an increased danger of being fooled, spoofed and scammed into believing something is real, when in fact, it’s clearly not.

Stephanie Hunt Australia Editor Storyful

The Woolshed Company is an independent Melbourne-based production company that has taken advantage of this seismic shift. The boutique studio admitted to creating and faking eight of the most talked-about viral videos of the past two years. It was part of a social experiment to uncover what engages the global media.

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