Spotify enables ad skipping for free users
Streaming service Spotify has given users of its free service the ability to skip ads, under the banner of Active Media, with the proviso that advertisers won’t pay for skipped over ads.
Andrea Ingham, head of sales at Spotify AUNZ
The announcement;
It’s great to see big companies take user approach to advertising. The CPM on completed ads listened to must be huge to keep Spotify afloat and advertisers interested.
How will they earn money though, ads is the only way, like all social media and tv stations