Spotify moves into programmatic audio with Rubicon Project

December 19, 2016 8:28

Spotify has started offering programmatic audio to Australian users for the first time, as part of a new partnership with the Rubicon Project.

Simone Krakowiak programmatic audio will be able to target moments in people’s lives.

The move comes as the Asia Pacific area is tipped to become the fastest growing region for music streaming with a compound annual growth rate of 21% by 2020.

Simone Krakowiak, Rubicon Project country manager for Australia and New Zealand, said that one of the elements of the push for audio programmatic was making sure there were high levels of viewability.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Ricky bobby 19 Dec 16

Wait, what are you selling?
Programmatic audio ads? Or video and display ads within an audio environment?
If the later im not sure it needs to be labelled as programmatic audio, does it?

I mean, Fairfax don’t sell programmatic text do they?

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Hhhhhmmm 20 Dec 16

I agree with Ricky Bobby here. You’re talking about two different things – running audio ads programmatically on Spotify, but then talking about viewability, isn’t that video advertising? Not too sure the title matches the related text in the article.

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