SXSW Sydney: ‘AI can only be better with people’ – Dell senior marketing VP dismisses AI takeover notion

October 22, 2024 8:39

While the debate around artificial intelligence (AI) taking over rages, Dell’s senior vice president marketing, international, Karinne Brannigan, said that human authenticity will never go out of style.

Speaking on a panel at SXSW Sydney last Thursday alongside the chief executive officer of Hogarth Australia, Justin Ricketts, Oracle’s vice president of marketing and business development for Asia Pacific and Japan, Tom Humphries, and ex-TikTok global head of entertainment and session moderator, Felicity McVay, Brannigan shared her view on the relationship between humans and AI, saying as the technological and organic become more alike, humans will be the facilitators rather than the victims.

“We’ll get to a point where things do become pretty similar because everyone’s using similar tools. They’re using third party similar content,” she said.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.