Taboola launches new High Impact brand awareness service
Taboola has launched a new advertising solution developed for brand marketers and agencies, Taboola High Impact, following new research that shows brands are prioritising brand awareness campaigns.
“People spend 25% of their time in the open web, similar to what they do in social networks, or searching — the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive,” said founder & CEO at Taboola, Adam Singolda.
Taboola’s High Impact offering is specifically designed to support brand awareness campaigns.
Adam Singolda – founder and CEO, Taboola
Agencies and brands buying Taboola High Impact will also get access to readership data based on 500 million daily active users, to inform content strategies, to understand more about consumer interest, and to be prepared for a cookieless future where context matters even more.
Via the service, ads will only run on homepages, mid-article placements, and the very top of Taboola Feed. Formats include video ads, rich media ads, and social media-like Carousel and Story ad formats.
Additionally, ads will be surrounded only by “safe and premium editorial content” and no other ads. These controls are supported through integrations with IAS, Moat by Oracle Data Cloud, and other partnerships to provide transparency and safety.
For publishers, High Impact is slated to provide new revenue opportunities. This includes greater access to a new range of premium, brand awareness-focused advertisers, allowing publishers to diversify their revenue streams with both brand awareness and performance advertising dollars.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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