Jessica Mauboy to ‘spearhead’ new Target campaign around higher quality at lower prices

Target has sought to shore up its budget-yet-quality marketing message as the Wesfarmers-owned retailer launched its spring range with a TV, out of home and digital push.

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The multi-million dollar campaign rolled out this week with a renewed focus on driving “real” Australians of “all shapes and sizes, ethnicity and life stages” to its stores and online.

Target head of brand communications Jennifer Goonniah said the campaign was a “re-articulation” of its key message of providing “high quality at lower prices”.