Dr Mumbo

The best thing about working at ING? It’s orange and you can go to Tuggerah. On a train.

ING awkwardRarely does 87 seconds of video content offer so much to analyse.

But Dr Mumbo can heartily recommend this corporate video from ING Direct which it has just shared on its YouTube page.

We join our unnamed (although Dr Mumbo would love a tip-off who they are) protagonists who just happen to be chatting at the lift.

So naturallistic are they, that Dr Mumbo is certain they don’t even realise the camera is there.


The first chap – rocking an outstanding black and yellow check ensemble – volunteers, for no obvious reason” “When I first started at ING Direct, I came into this great work culture, dynamic, innovative, did things differently…” He doesn’t mention if anything happened later to change his mind.

Because at that point, he’s vigorously out-nodded by his even more ING-loving colleague who interjects even more spontaneously: “ING’s all about a great place to work.” He then poses the question we’ve all been asking:

“Where else can you just jump on a train up to Tuggerah and find out what’s happening on the coal face of customer experience and feed that right back into your role?”

Where else, indeed?

But, wait… 23 seconds in, they notice the camera, and invite us to find out what the rest of their cult members, sorry, colleagues think of life at ING Direct while a stirring, nay, inspiring soundtrack plays.

Dr Mumbo’s most uplifting comment about life at the company: “Orange: orange walls, orange beanbags, orange business cards, orange prizes, orange values, orange bean cafe. It’s very orange.”

Curiously, Dr Mumbo is almost certain that the person uttering the line was also blinking in Morse code the phrase “Help me.”

The whole thing made Dr Mumbo think about another Office altogether.



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