The M Grad Project – Inside the talent war

elissa good-omozusiIn this guest post, Elissa Good-Omozusi explains why Group M decided to invest in raising the profile of media as a career option with graduates

Let’s face it. Our industry struggles to attract its fair share of talented graduates, with a career in advertising and media often overlooked in favour of the more lucrative world of high finance, management consultancy and IT.

The reality is, when it comes to selling itself to the employees and leaders of tomorrow, these industries are much more effective at luring – and retaining – new high-calibre talent. In BRW’s survey of the 50 Best Places to Work last year, 20 were IT companies.

Our industry’s ability to compete for new recruits has been hampered by our failure to educate graduates about the plethora of rewarding, challenging career opportunities available in media and advertising.

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