The Races WA and The Brand Agency show millennials life is better with horses

March 29, 2019 9:54

The Brand Agency has launched its first major campaign for The Races WA, aiming to attract younger crowds to the state’s horse racing events.

‘Life’s Better With Horses’ will launch with three TV commercials in regional WA this month and in metro Perth ahead of the Autumn racing carnival to remind millennials of the magic of the races.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Racing and Wagering WA The Brand Agency The Races WA

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The Races WA and The Brand Agency show millennials life is better with horses

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