TikTok remakes Cannes Lions Grand Prix winning ‘Moldy Whopper’ Burger King campaign

June 22, 2021 9:02

In celebration of the Cannes Lions International Festival of Creativity Awards, TikTok For Business has today released a TikTok remake of Burger King’s ‘Moldy Whopper‘ ad, which won the prestigious Grand Prix award for Best Outdoor Campaign at the festival last night.

The Australian TikTok team engaged local foodie creator Sophia in Sydney to recreate the iconic advertisement.

@tiktokforbusiness_anzWinner winner, mouldy dinner? @sophiainsydney has showcased her talents by remaking Burger King’s ‘Moldy Whopper’ Cannes Grand Prix winning campaign.♬ original sound – TikTok For Business

Known for her burger reviews, Sophia has reimagined the commercial as a TikTok video by changing the content from a time-lapse of the burger turning mouldy, to detailing its freshness by explaining the taste or texture of each ingredient. Here, she covers what makes the burger appetising, demonstrating the crispness of the lettuce and the softness of the bun.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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