TikTok remakes Cannes Lions Grand Prix winning ‘Moldy Whopper’ Burger King campaign
In celebration of the Cannes Lions International Festival of Creativity Awards, TikTok For Business has today released a TikTok remake of Burger King’s ‘Moldy Whopper‘ ad, which won the prestigious Grand Prix award for Best Outdoor Campaign at the festival last night.
The Australian TikTok team engaged local foodie creator Sophia in Sydney to recreate the iconic advertisement.
@tiktokforbusiness_anzWinner winner, mouldy dinner? @sophiainsydney has showcased her talents by remaking Burger King’s ‘Moldy Whopper’ Cannes Grand Prix winning campaign.♬ original sound – TikTok For Business
Known for her burger reviews, Sophia has reimagined the commercial as a TikTok video by changing the content from a time-lapse of the burger turning mouldy, to detailing its freshness by explaining the taste or texture of each ingredient. Here, she covers what makes the burger appetising, demonstrating the crispness of the lettuce and the softness of the bun.
Sophia’s recreation is part of a week-long celebration of creativity from the TikTok for Business team, which will see a series of local and global advertisements recreated as TikTok videos by Australian creators.
These campaigns were some of the most creative and innovative from the past year and are nominated across various categories at the Cannes Lions International Festival of Creativity, including the Titanium award, Best Outdoor Campaign, the Grand Prix for Good, and Health and Wellness campaign.
Creators are at the centre of the awards, with each one bringing their own style to the award-winning concepts. Showing the diversity of the TikTok community, for each remake, the team has engaged different Australian creators who align with the core of the original campaign. Featured in this activity are creators Grace Hyland, Tom Armstrong and Minorfauna.
The local creators featured in this series of remakes bring a TikTok spin to the globally-recognised campaigns and show how these creators can bring new life to ads, while showing how traditional advertising activity can be reimagined on the platform.
TikTok is home to a new generation of creatives, as the platform has become a culture creation engine.
Brett Armstrong, general manager of TikTok Business Solutions Australia and New Zealand, said: “TikTok is the home of creativity and we just loved the clever thinking in this ad from Burger King. The opportunity to remake this spot as a TikTok was too good to resist. The results showcase both the power of a great idea to transcend and how leaning into the uniqueness of the TikTok platform can offer fun and creative ways for brands to connect with our community.”
