Tourism Tasmania launches new winter campaign ‘The Off Season’

A new integrated campaign from the Tasmania Tourism Board, entitled ‘The Call of the Off Season’, urges Australians to embrace the winter months ahead.

Two 15 second films highlight the range of attractions winter in Tasmania offer, claiming: “The ‘Off Season’ celebrates the colder, darker months, and everything weird and wonderful that comes with it.”

Developed by BMF, and the agency’s group planning director Thomasine Burnap, said: “The ‘Off Season’ aims to culturally redefine how the rest of Australia sees winter. It’s an invitation to embrace winter, rather than escape it. In Tassie that’s when the locals feast harder, dance longer and embrace the very wilderness that defines them.”