TV leads news, but Internet overtakes papers

Television is still the biggest source of news, although the Internet is catching up fast, a survey of American consumers has found. The report, from the Pew Research Center in Washington, says that 70% of those surveyed listed television as a main source of international and national news for them. However, for the first time since the organisation has been doing the survey, more people (40%) listed the Internet than newspapers (35%).

Pew Research Center

Source: Pew Research Center

However, the statistics – based on speaking to nearly 1500 adults – seem to suggest that the Internet has grown the audience for news overall, rather than doing so entirely at the expense of other media. Those listing newspapers as a main source actually rose 1% from the previous year, while TV’s decline was far less than the Internet’s rise.

But the move to the Internet as a news source was greatest among the young, with 59% of 18 to 29-year-olds saying they saw the Internet as a main source of news, while television received exactly the same number. Among the young, newspapers were on 28%, up 5% on last year. Radio meanwhile, was mentioned by only 18% of the young.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.