Twitter Australia names Emily Foat as its first head of agency

Twitter Australia has appointed Emily Foat as its first ever head of agency, a role which will see her act as a conduit between the social media platform and agencies, and launch the next iteration of Twitter’s Flight School to offer holding groups and independents training opportunities.

Foat, who joined Twitter five years ago, steps up to the role from client partner lead for government and tourism brands at the platform.

Foat has been with Twitter since 2015

The role will see her work with local agencies of all sizes to create new programs, lead the training and education offering and deepen relationships.

“She’s worked across radio, TV, digital, and she’s got a real deep understanding of, obviously, our platform and our customers but, most importantly, the agency landscape in Australia,” director of sales, Angus Keene, told Mumbrella.

“I’m just incredibly excited that we’ll have such a experienced and intelligent and strategic person that’s going to be leading our agency partnerships.”

Keene explained that “we saw revenue tip over the $1bn mark last quarter, while users grew by double digits”. So it’s the right time to create the head of agency role, and ensure it’s a “key part of our growth strategy in Australia”.

“Now’s the perfect time to bring someone into this role, who’s going to be able to nurture those [agency] relationships and really take them to the next level,” he said.

Foat added: “Over the last five years, I’ve worked closely with agencies to understand their needs and pain points. 2020 is set to be a very different year and a key priority for us is support agencies along this journey.”

Importantly, Foat will be tasked with delivering agency education and training in the role, through a soon-to-be-launched iteration of Twitter’s Flight School, an online learning platform for all things advertising.

“This is an opportunity for agencies to get video badging, essentially accreditation, and really to become masters of the Twitter platform,” Keene said.

“Given that agencies and our customers are adjusting to this new world and this new way of working and working from home, we think this is a perfect opportunity to engage with our agency partners and actually roll out Flight School over the next six months.”


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