Twitter launches ‘Custom Hearts’ on Periscope to push brand engagement

Zoe Samios

April 11, 2017 12:19

Twitter is ramping up its efforts to monetise its video content by launching ‘Custom Hearts’ – a “way for brands to visually and natively amplify their campaigns with live video”.

The hearts, which were originally used to show a video creator people were enjoying the content, will now have a customisation option for brands.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

brand Campaign Custom Heart Periscope Twitter

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Twitter launches ‘Custom Hearts’ on Periscope to push brand engagement

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