Twitter, Meta, Apple in the spotlight over ad practices, plus more: What you missed globally over the holiday

Darcy Song

January 6, 2023 10:24

The first week of 2023 has witnessed significant regulatory and business movements within global media, marketing and tech sectors. Here are the key stories from the holiday period.

Twitter reevaluates political ad ban

Twitter has flagged a plan to relax the policy for “cause-based ads” in the US immediately and “expand” political advertising permitted on the platform in the coming weeks, reversing its decision to ban all paid political messages in 2019.

The company’s then chief executive, Jack Dorsey, instigated the ban and reasoned that “political message reach should be earned, not bought”. However, announced in a tweet on Wednesday from Twitter Safety, Twitter reevaluated its political advertising rules and said the new policy would align with “TV and other media outlets”.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.