Universal McCann wins Panasonic media

Universal McCann has won Panasonic’s media planning and buying account after a competitive pitch.  

The final stage saw the agency compete for the account with Ikon and OMD.

The move comes ahead of what is likely to be a major year for manufacturers ahead of the introduction of 3D-equipped TV sets.

Gemma Lemieux, Panasonic’s director of market communications, said: “This is a significant year for Panasonic where we are looking to build on the market success on sub-brands such as Lumix cameras, as well as introducing 3D TV to Australian consumers for the first time. This new relationship is important for the next phase of Panasonic’s brand development.”