Vice Media has inked a deal with ABC, Fairfax and Sony to syndicate its video content.
The company, which began as Vice Magazine in the US, has in recent years diversified into producing documentary, factual and lifestyle video content.
The new deal will see these stories broadcast not only on new site Vice.com but syndicated to ABC iView, Fairfax Digital and Sony’s IPTV.
The company’s syndication deal with CNN.com will continue as the company adds new international deals with The Huffington Post/AOL, Der Spiegel, and the Guardian among others.
Vice’s Australian publisher Michael Slonim said: “We‘re happy to see it finally come to fruition, and to be sharing our content by working alongside major media organisations such as the ABC and Fairfax.”
Arul Baskaran, controller multiplatform production ABC Television said: “As Australia’s leading internet TV service ABC iview is all about fresh, engaging content. VICE brings a fresh new perspective on otherwise familiar territory – whether it’s film, travel or documentary content – and it’s a perspective that works well with our online audience. VICE Guide to Film worked so well on iview online that we subsequently broadcast it on ABC2, a nice case of great content born online finding a wider audience on a broadcast channel.”
Slonim added: “We also remain a valued marketing partner of Adidas, Lee Jeans, SONY and the Melbourne City Council, just to name a few. We should have a party.”
Vice.com, the company’s new website which replaces its former video site, VBS.tv will broadcast new seasons of Vice News, The Vice Guide to Travel, The Vice Guide to Sex, The Cute Show and Epicly Later’d as well as new series Fashion Week Internationale, and Picture Perfect.
The shows are backed by brands GE, Toshiba, Incase, MINI and Vitamin Water.
Founder of Vice, Shane Smith said: “The future of VICE Media is driven by these new online media channels, centered around delivering the best content on specific topics. Our experience in rolling out our technology channel Motherboard, our creative channel The Creators Project with our friends at Intel, and our music channel Noisey with our friends at Dell, showed us that this is where the web is heading: premium content destinations for dedicated audiences.”