VR is far more than just a short-term marketing gimmick

VR sure has come on quite some journey. Whether or not you’re yet to be won over, there is no denying that a concept which still seemed almost out of reach only a handful of years ago has now become an incredible reality. With the power to imagine, create and mould unique consumer experiences, it’s little wonder that brands as varied as Gillette, Volkswagen and M&Ms have all now used VR to provide surprising moments.

VR has the power to transform the world, re-write the rules and take users to bold new places. But there remains a lot of confusion – both about what VR can do now, the budgets required and its future potential. While some media outlets are already reporting that the technology has run its course, others see it as a silver bullet for re-energising sectors of industry.

There’s truth in that statement, to a degree. VR is tailor-made for education, for example, but only if it’s used correctly. The pitfall of ‘VR for VR’s sake’ must be avoided at all costs, by working with partners that understand how and why to use this ever-evolving technology. It’s much, much more than just a short-term marketing gimmick.