Why marketers need to stop fretting over email open rates
If you’re still fretting over email open and click-through rates to drive conversions, you’re barking up the wrong marketing tree. Instead, we should all be figuring out how to implement AI into our long-term strategies, argues Oli Bridge, growth manager at Bonjoro.
The average open rate for email is just 22-24%, according to MailChimp. That means for every 1,000 people receiving your marketing email, only 240 will open it. Even worse, with an average click rate of 2-4%, only 20-40 people out of 1,000 are actually engaging with the content you have spent valuable time and money creating.
Which begs the question – is email the best way of engaging with your hard-earned leads?
In an era dominated by inbound, any marketer is handling huge volumes of data. The trick now is about finding, sorting, and using the right data, and personalising the experience for those customers that matter.
