‘We just did it’: Atomic 212 Brisbane boss on why it launched in Queensland

Kalila Welch

May 3, 2023 10:08

Atomic212 has sent a clear message of intent in Brisbane after winning one of the biggest pitches of 2022.

The Entain (Ladbrokes/Ned account), thought to be worth $50-70 million in annual billings, has enabled the agency to bump its Queensland team up to 14 staff. It came after Atomic 212 launched in Queensland in June, having won the Price Attack account, a move Brisbane general manager Damien O’Brien painted as a somewhat of an impulse decision to give the market a crack.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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