What job descriptions can tell us about murky adtech practices
Bonzai’s VP of Sales, Rupert Pay, shines a torch on some of the darker arts still being practiced in the world of adtech. Hint: It’s all in the job description.
Everybody within the ad mix should add value to the food chain. It’s not a difficult concept to understand, and you’d like to think that everybody would agree.
But when it comes to vendors packaging and selling any combination of digital media, ad-serving and creative solutions, there are definitely some questions that are still going unanswered.
That free creative statement…… can’t believe I am still hearing it! Nice article Rupert