Yahoo7 and The Guardian suffer more than 10% decline in latest Nielsen rankings
A number of Australia’s major news publishers suffered digital audience declines of more than 5% in April, with The Guardian dropping by 14%, new Nielsen figures show.
The latest digital ratings monthly (DRM) figures saw The Guardian Australia fall from 2.810m to 2.457m for the month of April while Yahoo7 News – which was recently sold back to Oath – fell by 12% from 3.154m to 2.816m.
Apparently Ian was going cafe to cafe refreshing the home page and now he’s gone you can see that was 14% of their traffic.
Hey Anonymous, that’s about 360k soy lattes – Ian mustn’t have slept for days!