F.Y.I.

Adrian Pickstock takes on CEO role for IAB New Zealand

The Interactive Advertising Bureau of New Zealand has a new CEO with Adrian Pickstock taking on the role.

The release:

The Interactive Advertising Bureau of New Zealand (IABNZ) has announced the appointment of Adrian Pickstock as the organisation’s new Chief Executive Officer.

As CEO, Adrian will be responsible for the overall management of the IAB and achievement of the organisation’s objectives, to represent and promote the interests of members, and to grow the interactive advertising industry.  He will report to the Chairman of the IAB Board.

IABNZ Chairman, Spencer Bailey said ‘New Zealand’s interactive spend is now 20.7% and the third largest advertising medium in the country. The sector is on track to be the biggest advertising medium by the end of 2015 and the IABNZ board has decided to appoint a Chief Executive Officer to help drive the organisation towards this target’.

Pickstock has held senior leadership positions with companies including Informa Plc (UK), ACP Media (New Zealand), GN Media (Dubai) and Associated Publishing Media (Cape Town).  Over the last 10 years he has been immersed in helping lead media businesses into the digital world – developing and implementing content, commercial and audience development strategies across multiple platforms including web, mobile, digital publishing and social media.

Mr Bailey said, ‘Adrian brings a wealth of international media experience to the table and I’m looking forward to working with him as we tackle the opportunities that lie ahead for the digital industry as a whole.’

Mr Pickstock said, ‘the interactive digital industry in New Zealand has achieved such incredible momentum over the last few years and I look forward to helping the IAB achieve its vision for online to become NZ’s largest and most effective advertising medium.’

Pickstock joins the IABNZ this week.

Source: IABNZ press release

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